Platinum Is White Hot! Sales On The Rise For Bridal Jewelry
Gold will always be stylish, but the past decade or so has belonged to Platinum. It’s very similar but less expensive counterpart Palladium has been gaining fans over the past few years, but it’s really no competition and Platinum sales are still on the rise.
Why is this metal so precious?
-It is naturally white. It goes with everything. Because white is the organic color, it does not cast a shade onto the diamonds.
-It’s pure. While gold comes in different levels like 14k and 24k, platinum is usually around 95% pure. This also makes it hypoallergenic for those who have sensitive skin.
-Platinum is one of the most durable metals It won’t get scratched or banged up and the stones are secure because it won’t loosen.
-It’s rare. This accounts for the price. Platinum is about 30% more rare than gold.
For more info or to look at some platinum style bands and wedding rings, click here.
